Maui Jim, a leading eyewear name, is stepping into Formula 1 through an exciting new partnership with Oracle Red Bull Racing. This collaboration expands on the strong relationship already established between Maui Jim and Red Bull Global Sports, further elevating their shared commitment to excellence and performance.
Oracle Red Bull Racing is thrilled to welcome Maui Jim as their official eyewear partner. The partnership, beginning in the 2025 Formula 1 season, will see Maui Jim’s vibrant eyewear designs worn by the team’s drivers, including Max Verstappen and Liam Lawson, as well as by the pit crew and support staff throughout the global race calendar. This marks a significant milestone as Maui Jim’s cutting-edge eyewear technology meets the demands of the high-performance world of Formula 1, blending style, innovation, and protection for the team’s 21st season on the F1 grid.
Founded in Hawaii in 1987 and now a part of the prestigious Kering Eyewear portfolio, Maui Jim embodies the spirit of innovation, much like Oracle Red Bull Racing. Rooted in its Hawaiian heritage, Maui Jim has grown into a global leader in premium polarized eyewear, combining exceptional lens technology with distinctive, vibrant designs. As the eyewear partner of the eight-time Drivers’ World Champions, Maui Jim will bring its signature flair to the F1 paddock while offering unparalleled performance benefits for the Oracle Red Bull Racing team.
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Maui Jim’s PolarizedPlus2 technology is at the core of its eyewear, providing superior glare reduction, advanced UV protection, and enhanced colour vibrancy. These features are not just ideal for Formula 1, but for driving in general, ensuring precise, comfortable, and distortion-free vision whether on or off the track. As Maui Jim brings the essence of Hawaii to the fast-paced world of F1, the partnership underscores the brand’s commitment to innovation, ensuring that the Oracle Red Bull Racing team is equipped with the very best in eyewear technology.
Both Oracle Red Bull Racing and Maui Jim share a relentless drive for success and a dedication to pushing boundaries—whether it’s engineering and performance on the race track or delivering clarity, comfort, and precision through eyewear. This partnership is a perfect synergy between two global leaders, united by their pursuit of excellence and their vision for a brighter future—on the race circuit and beyond.
Getty Images / Red Bull Content Pool // SI202501250048
Christian Horner, CEO and Team Principal of Oracle Red Bull Racing, said:
“We are very excited to announce our partnership with Maui Jim, a brand that shares our values of technological development and high-performance standards. We look forward to collaborating with a like-minded partner that is willing to push the boundaries and defy the status quo.”
Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, added:
“Partnering with Oracle Red Bull Racing is an exciting milestone for Maui Jim. Both brands are driven by an uncompromising dedication to precision and redefining standards. Whether it’s on the Formula 1 track or in the design and technology behind our eyewear, we are thrilled to bring our signature style to the F1 paddock. We look forward to helping the Oracle Red Bull Racing team see the world with unmatched clarity as they chase success in 2025 and beyond.”
