The new Mercedes x Adidas F1 collection is surprisingly stylish

A new Mercedes-AMG era began yesterday, though it had little do with who’s driving which car. In the German town of Herzogenaurach, the team’s first Adidas collaboration was unveiled in a blowout global showcase. The sportswear giant replaced Mercedes’ longtime outfitter, Tommy Hilfiger, as the provider of a new kit for all members of the team —  itself part of a 150-piece debut collection of team merch that goes beyond pit wall uniforms.

The team kit hits the basics, ranging from fluorescent shirts to functional pants, all fairly straightforward and sponsor-logo heavy. More interesting are the “lifestyle” pieces that show Adidas’ fashion chops: there are earth tones and mint highlights (instead of the team’s bright teal), cropped tees and baggier fits, and some relatively subtle Mercedes logos.

One beige puffer vest looks like something Russell would wear aprés ski — though the biggest hit at the showcase was a cropped windbreaker-style jacket, which enters rarified air as one of the few stylish pieces of merch designed for female fans. (Adidas reps pointed out that women account for almost half of all F1 viewers, and said the brand has plans to roll out more pieces with female fans in mind throughout 2025. Here’s hoping they’re equally as good as the jacket.)

Mercedes-AMG x Adidas Premium Woven Fleece Top

Mercedes-AMG x Adidas Premium Sweat Vest

Mercedes-AMG x Adidas Team Jacket

George Russell, who’s been avidly flexing in Adidas gear on Instagram since the new year, nodded to NFL legend Deion Sander’s famous line about style and performance.

“If you look good, you drive a couple of tenths faster, so that’s going to help us,” he joked while discussing the new partnership. Adidas CEO Bjørn Gulden chimed in, “I think rebuilding your engine is more important,” while Toto Wolff added, “George requested a little mirror in the front [of his car].”

Russell was also joined by 18-year-old rookie Kimi Antonelli and Valtteri Bottas, who returns to the Silver Arrows as a reserve driver. “Putting this shirt back on… for the first time in many years gave me goosebumps,” Bottas said.

Of course, the deal coincides with another fairly big change at Mercedes-AMG, with seven-time world champion (and F1’s foremost fashion model) Lewis Hamilton departing for Ferrari. His memory remains fresh in everyone’s minds. “When Lewis found out [about the Adidas deal] he said, ‘I can’t believe it,’” Wolff said, also noting, “everybody on the team was so excited.”

Wolff also explained the partnership isn’t just about making the drivers look good for paddock walks and workout Instagrams: “The mechanics will have performance clothing tailored to them, which is something that has never been done before.“

The new Mercedes-AMG x Adidas collection is available now at adidas.com and mercedesamg.com.