McLaren Racing this week announced the renewal of several key partnerships, reinforcing its commitment to innovation and performance. The extended agreements will allow Alteryx, Medallia, Salesforce, Smartsheet, and Stanley Black & Decker to continue collaborating with the team throughout the 2025 season and beyond.
Alteryx
Alteryx will continue to support the McLaren Formula 1 Team by integrating its advanced enterprise data analytics and automation software. In a sport where split-second decisions can define success, Alteryx’s technology enables the team to swiftly analyze vast amounts of data from the car, factory, and garage. This capability enhances decision-making during race weekends, optimizing on-track performance and operational efficiency.
Medallia
As the Official Feedback Partner of the McLaren Formula 1 Team, Medallia will continue leveraging its expertise to capture real-time feedback from fans and team members. By providing actionable insights, Medallia helps McLaren enhance both fan engagement and internal performance, ensuring a continuously improving experience for all stakeholders.
Salesforce
Salesforce, a global leader in AI-driven customer relationship management, has extended its partnership as McLaren Racing’s Official CRM Platform. By integrating Salesforce’s cutting-edge AI technology, Agentforce, McLaren aims to streamline business operations and elevate fan experiences. The collaboration will also support the team’s efforts to attract new audiences while strengthening engagement with its global fanbase.
Smartsheet
Smartsheet continues as an Official Technology Partner, providing McLaren Racing with powerful workflow and asset management solutions. Its technology enables the team to operate more agilely off-track and supports digital programs that enhance fan engagement and improve race operations.
Stanley Black & Decker
McLaren Racing’s partnership with Stanley Black & Decker remains strong. The company continues as the Official Tools and Storage Partner. Through its industry-leading tools, including the renowned DEWALT brand, Stanley Black & Decker will contribute to the team’s ongoing pursuit of engineering excellence, both on and off the track.
McLaren Racing’s Perspective
Matt Dennington, Co-Chief Commercial Officer of McLaren Racing, expressed his enthusiasm for the extended collaborations:
“It is fantastic to renew so many of our valued partnerships as we build upon last year’s momentum and success. These industry-leading brands play a crucial role in driving innovation and excellence across our business. Their continued support allows us to push the boundaries in performance, technology, and fan engagement.”
With these renewed partnerships, McLaren Racing solidifies its position as a leader in technological innovation, ensuring continued success in the fast-paced world of Formula 1.
