Williams Racing proudly welcomes premium fitness brand Built For Athletes as its Official Luggage Supplier, equipping the team with high-performance bags and luggage for the demanding 24-race Formula 1 season ahead.
In line with Williams’ commitment to bringing fans closer to the team than ever before, a limited-edition co-branded collection, available for a select few, will also be up for grabs. This exclusive range allows supporters to own the same travel gear used by Williams’ engineers and pit crew as they traverse the globe for one of the most intense sporting calendars in the world.
“We are pleased to welcome Built For Athletes to Williams Racing as our Official Luggage Supplier as we prepare to go racing in 2025,” shared James Vowles, Team Principal of Williams Racing. “With the demands of a 24-race schedule spanning 21 different countries, high-quality luggage is essential for any Formula 1 team. Built For Athletes brings proven performance, innovation, and a commitment to excellence that aligns perfectly with our values.”
Bringing together two performance-driven British brands, the five-piece collection includes the signature Built For Athletes 35L backpack in iconic Williams Racing navy, a sleek crossbody bag, a versatile 20L roll-up, and spacious 60L and 90L suitcases—all featuring a logo patch. These pieces are not just stylish but also designed for the unique needs of Formula 1 travel, with features like durable materials, ample storage, and ergonomic design. Special edition patches commemorating key races and celebrating Williams’ storied legacy as one of the three most successful teams in Formula 1 history will also be available for fans to collect.
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This collaboration is the latest in a series of strategic partnerships as Williams continues to build momentum on and off the track to pursue future championship success. Built For Athletes joins a distinguished lineup of new licensees, including Pedal Mafia, Abercrombie & Fitch, SunGod, Coachbuilt Whisky, HalfScale Cars, and LEGO, reinforcing the team’s presence in lifestyle and performance-driven markets.
The exclusive collection is now available for pre-order on the Built For Athletes website. Visit our site today to be among the first to own these high-performance, stylish pieces that are perfect for any Formula 1 fan or travel enthusiast.
Nick Costello, Founder of Built For Athletes, expressed his enthusiasm for the partnership: “We are thrilled to expand our presence in Formula 1 by supporting the Williams Racing team through the relentless schedule of the 2025 race season. This collection is meticulously designed to provide premium yet practical luggage solutions for every journey, and there’s plenty more to come throughout the year.”
As Williams Racing embarks on another exhilarating season, this collaboration ensures the team and its fans travel in style. They are united by performance, innovation, and an enduring passion for the sport.
