Formula 1 has announced a landmark multi-year partnership with Allwyn, a leading global lottery operator, set to commence in 2025. This collaboration marks a significant milestone for both organizations, bringing together two powerhouse brands with extensive global reach and a shared vision for innovation, community engagement, and positive societal impact.
A Partnership of Global Influence
Formula 1, one of the world’s most-watched sporting events, boasts an impressive 1.7 billion viewers per season, 750 million fans, and 96 million social media followers worldwide. Allwyn, on the other hand, operates in markets across the US and Europe, reaching a staggering 130 million adults. This partnership presents a unique opportunity for both brands to introduce their audiences to one another, fostering growth and expanding their presence in new markets.
Shared Values: Innovation, Technology, and Community Impact
At the core of this partnership is a mutual commitment to innovation, technology, and driving positive change within the communities they serve and across broader society. Allwyn has a proven track record of corporate social responsibility (CSR) and sponsorship initiatives, with over 300 projects focused on sport, art, and culture. These range from community fitness events to film festivals, demonstrating Allwyn’s dedication to enriching lives and fostering cultural engagement.
READ MORE: Moët & Chandon Reclaims its Throne as Formula 1’s Official Champagne
Formula 1, too, is deeply committed to making a positive impact. The sport operates a variety of local and global initiatives aimed at improving communities and promoting inclusivity. Additionally, Formula 1 is at the forefront of pioneering solutions to achieve its Net Zero by 2030 commitment. The sport’s long history of technological innovation has led to advancements that benefit a wide range of industries, from healthcare to automotive.
Celebrating Positive Change on a Global Stage
The partnership will enable Allwyn to leverage Formula 1’s vast and ever-growing international fan base to celebrate individuals and organizations making a positive impact. Through this collaboration, inspiring stories of change and innovation will be shared on a global platform, amplifying their reach and influence. Further details on specific initiatives will be unveiled in the coming months.
Leadership Perspectives
Stefano Domenicali, President & CEO of Formula 1, expressed his enthusiasm for the new partnership: “We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organizations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Karel Komarek, Allwyn Board Chair and Founder highlighted the strategic importance of the partnership: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”
Robert Chvátal, Allwyn CEO, emphasized the alignment of values between the two brands: “Formula 1 is synonymous with excellence, high performance, and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
A Vision for the Future
This partnership between Formula 1 and Allwyn is more than a business collaboration; it is a shared mission to inspire, innovate, and make a lasting positive impact on the world. By combining their strengths, both organizations are poised to create unique experiences, drive technological advancements, and champion community initiatives that resonate on a global scale. As the partnership unfolds, fans and stakeholders alike can look forward to exciting developments that reflect the values and aspirations of both Formula 1 and Allwyn.
