Max Verstappen, a driving force in the world of motorsport, flawlessly combines elegance and cutting-edge performance, solidifying his role as AlphaTauri’s Global Ambassador and showcasing the brand’s commitment to excellence both on and off the track. His dynamic presence represents the fusion of style and precision, aligning perfectly with AlphaTauri’s innovative design philosophy and pursuit of automotive perfection.
“I’m excited for the new season with AlphaTauri,” said Verstappen. “Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.”
“Winning four world titles has been a dream,” he added in an exclusive interview. “More than a dream, I’d say. I’m relaxed; I’m just looking forward to seeing how competitive we can be this year. Once you realise how competitive you are, you set a bit of a target, but that’s too early to say.”
“I’m excited to be working with a new teammate, Liam [Lawson]. I think the whole team is excited and looking ahead to this season. Last year has been challenging at times. Of course, we had a lot of good moments, also some tough moments, and I hope we can be a little more stable and a little more all-around throughout the 2025 season.”
As AlphaTauri’s Global Ambassador, Verstappen embodies the brand’s philosophy of merging high-performance fashion with an athlete’s dynamic lifestyle. Whether he’s navigating the high-speed, high-pressure world of Formula 1, travelling between races, or relaxing at home, AlphaTauri provides the perfect blend of style and functionality.
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“It’s great to be a global ambassador for AlphaTauri,” Verstappen said. “I’ve been wearing the clothing for a while, and I’m very excited to see what’s coming next. For me, to be able to wear stylish clothing on and around the track and back at home is just fantastic. Honestly, I use it everywhere I go.”
“We are proud of the collaboration with Max Verstappen and AlphaTauri,” added Kalle Lauterbach, Global Consumer Products CEO. “He embodies excellence and passion, making him the perfect global ambassador for our brand.”
“As a premium fashion lifestyle brand, we are combining sports and fashion,” said Isabelle Mi-A Ko, Global Head of AlphaTauri. “Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”
About AlphaTauri:
AlphaTauri is a premium fashion lifestyle brand founded by Red Bull, combining high-end fashion with the functional properties of sportswear. With a focus on quality, elegance, and performance, AlphaTauri inspires both athletes and fashion enthusiasts through its innovative designs. As a proud partner of the Austrian Olympic Committee for the Olympic Winter Games 2026, AlphaTauri continues to push the boundaries of fashion and functionality.
