BYB Bare Knuckle Boxing recently secured a landmark, multi-year media rights agreement with VICE Sports and will televise 13 prime time live events on VICE TV, starting with BYB 37: “Denver Brawl IV” on Sat., Feb. 22, 2025 at Stockyard Events Center in Denver, Colorado.
BYB becomes VICE TV’s first live sports event series as the cable television network continues its programming shift to a sports-first model.
“We look forward to adding live BYB Bare Knuckle Boxing, our first live event series, as a mainstay of the VICE TV schedule as VICE Sports continues to fill its programming slate with compelling sports-themed docuseries, programs, live events, and podcasts,“ said Pete Gaffney, President of VICE TV. “BYB is a combat sport surging in popularity, and having it on VICE TV helps us fulfill our mission of featuring provocative sports programming that our audience now expects.“
BYB made headlines last year by acquiring Europe’s BKB, the oldest bare knuckle boxing promotion in the modern era. The merger helped BYB double its international roster and historic bare knuckle fight library, while significantly increasing the interest in BYB’s global distribution.
“Bare Knuckle Boxing is growing faster than any other sport, with a trajectory that mirrors MMA twenty-five years ago, and that growth and popularity will only accelerate as VICE TV builds out VICE Sports,“ said BYB CEO Greg Bloom. “BYB, like VICE TV, prides itself on being an industry innovator and disruptor, and we look forward to being a tentpole partner as VICE Sports continues to elevate exciting original and live programming.“
BYB 37 will be headlined by Super Lightweight Champion Harry “The Hitman” Gigliotti defending his Police Gazette Diamond Belt against fellow undefeated slugger Jon “Untameable” Barnard. In the co-main event, BYB Women’s Featherweight Champion Helen Peralta looks to become a two-division titleholder when she faces Brazil’s Lailane Mota for the vacant BYB Super Featherweight Police Gazette Diamond belt.
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