BENETEAU, the world-renowned yacht builder, and Alpine, the high-end sports speciality brand and home of the BWT Alpine Formula One Team, have announced an exciting new collaboration. This partnership aims to enhance both brands’ shared commitment to innovation through cutting-edge design and unparalleled quality. With over two centuries of combined legacy under the French tricolour banner, Alpine and BENETEAU are set to redefine luxury and sports design, paving the way for a new generation of thrill-seekers who value exceptional style and performance.
At the heart of this co-branding initiative lies a shared dedication to excellence and a bold vision for the future. This partnership will offer exclusive benefits to Alpine and BENETEAU owners and distributors, including access to special events and unique offers. Additionally, it will extend into the Alpine Cars and BENETEAU product ranges, with limited-edition collaborations to be unveiled later this year.
We are thrilled to join forces with such an esteemed player in motorsports. This partnership reflects our shared dynamism and desire to challenge ourselves in discovering new paths to success. Alpine represents an evident and logical partner, sharing parallels with our brand, such as crafting top-of-the-range products, delivering a superior customer experience, and exceeding market expectations.
Eric LeVine
BENETEAU Motor Yachts Sales Director
The BWT Alpine Formula One Team is spearheading this collaboration, whose motorsport expertise and drive for success align seamlessly with BENETEAU’s ambition to innovate and lead in the yachting industry. As a global leader in yacht building, BENETEAU has invested in a groundbreaking new range that complements Alpine’s automotive achievements. Together, these two icons of French ingenuity aim to set new benchmarks in their respective fields, blending technological prowess with a design-oriented philosophy.
We are hugely excited to partner with the prestigious boatbuilder BENETEAU. Both the BWT Alpine Formula One Team and BENETEAU lead their respective industries in performance and innovation. This collaboration allows us to combine expertise and create state-of-the-art projects. Alpine’s bold ambitions for success, both on and off the track, align perfectly with BENETEAU’s vision for a forward-thinking future.
Oliver Oakes
Team Principal of the BWT Alpine F1 Team
This dynamic partnership between Alpine and BENETEAU embodies the best of French innovation and craftsmanship. Together, they are poised to redefine luxury, performance, and design, delivering groundbreaking experiences for their global audiences.
We are delighted to announce Alpine’s latest collaboration with French yachting giant BENETEAU. Beyond our shared heritage in France, we share common ambitions for sustainable innovation, product development, and international growth. This partnership encompasses a range of activities that will unite our respective audiences and significantly boost our global visibility.
Antonino Labate
VP Sales, Marketing & Customer Experience at Alpine
