Castore, the leading performance sportswear brand and global sports apparel supplier, announced a landmark partnership with the BWT Alpine Formula One Team today. This partnership significantly expands Castore’s presence in the elite motorsport sector and builds on recent success. This milestone highlights how Castore expands its footprint in one of the most prestigious arenas of global sports.
Under the terms of the multi-year partnership, Castore will become the BWT Alpine F1 Team’s official team kit partner and produce Official Alpine driver collection products.
Castore will produce official on and off-track apparel for BWT Alpine Formula One Team, the Alpine Academy, and Alpine Sim Racing. Castore will also produce replica team wear and dedicated fanwear. Castore will manage and operate the official Alpine Racing retail website.
Tom Beahon, Co-founder and Co-CEO of Castore:
This partnership with BWT Alpine Formula One Team is a fascinating development for Castore. F1 is a huge growth sport globally and a big focus area for Castore – we love that our offer in the space brings fans closer to the action. We look forward to seeing Castore’s wings represented in a competitive environment next season.
David Warren, Global Marketing Director at BWT Alpine Formula One Team:
We are happy to announce our exciting new partnership with Castore, which will enable us to elevate our team wear, as well as improve the overall product offering we have available for dedicated fans of the team who represent us watching at home and at the race circuits we visit around the world. We look forward to working closely with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide, and we can’t wait to see them supporting us in our colours throughout the season.
This partnership further underscores how Castore expands its role in connecting fans with their favourite teams through innovative sportswear solutions.
About Castore
Castore is a performance sportswear brand and end-to-end digital retailing platform for global sports teams. Castore’s Team Sports platform manages the full omni-channel retailing (online, offline, event-based) operations for selected partners. It has a proven approach to growing revenues through product quality, supply chain innovation, and fan engagement. Team Sports partners include McLaren F1, Oracle Red Bull Racing, England Cricket Board, Everton FC, Glasgow Rangers, Bayer Leverkusen, Feyenoord, Sevilla FC, Athletic Club (Bilbao), Saracens Rugby, and Republic of Ireland Football. Castore’s Mainline brand crafts high-quality sportswear using advanced materials and precision engineering to improve athlete performance.
About BWT Alpine Formula One Team
BWT Alpine Formula One Team competes in the FIA Formula One World Championship with race winner Pierre Gasly and rookie Jack Doohan under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavio Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992, where it is still based today. Renault purchased the Italian-run team in 2000 and rebranded it as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times, including the Drivers’ World Championship (1994, 1995, 2000 and 2006) with Michael Schumacher and Fernando Alonso and the Constructors’ World Championship (1995, 2005 and 2006). The team’s most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall.
