Aston Martin Aramco Formula One Team proudly welcomes Coinbase, one of the world’s leading platforms for buying, selling, and managing cryptocurrency, as its Official Crypto Partner. This pioneering collaboration marks a significant step forward in integrating digital finance into the world of motorsport, sparking excitement for the potential it holds.
Founded in 2012, Coinbase has played a pivotal role in making cryptocurrency more accessible and secure for users worldwide. Today, more than 560 million people own cryptocurrency globally, underscoring the growing influence of digital assets in the financial ecosystem.
A Multi-Year Partnership Driving Innovation
The multi-year agreement between Aston Martin Aramco and Coinbase is more than just a sponsorship—it’s a bold statement on the future of digital transactions. The partnership is aligned with Coinbase’s mission to demonstrate cryptocurrency as a catalyst for greater economic freedom worldwide, making it easier for individuals to engage with digital finance. For Aston Martin Aramco, this partnership opens up new avenues for fan engagement and financial transactions, enhancing the team’s reach and influence.
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A key highlight of this collaboration is that Aston Martin Aramco will be paid entirely in USDC, a stable digital currency pegged 1:1 to the U.S. dollar. This marks a historic moment as the first time a Formula One team has publicly announced the full payment of a partnership in a stablecoin like USDC.
Coinbase – Bringing Formula One Fans Onchain
Beyond financial transactions, the partnership will explore ways to bring fan engagement on-chain, leveraging Coinbase’s technology to create new digital experiences for motorsport enthusiasts. These experiences could include exclusive digital content, interactive fan forums, or even the opportunity to use cryptocurrency for in-person experiences at Formula One events. By integrating blockchain innovations into the fan experience, Aston Martin Aramco and Coinbase aim to push the boundaries of engagement in Formula One.
Coinbase branding will make its debut on the halo and rear-wing end plate of the AMR25 throughout the 2025 season, as well as on the racing suits of drivers Fernando Alonso and Lance Stroll. The 2025 season is particularly significant as it marks the full integration of the partnership, with all planned initiatives and experiences coming to fruition.
Leadership Perspectives
Jefferson Slack, Managing Director of Commercial at Aston Martin Aramco Formula One Team, expressed his enthusiasm about the partnership:
“This partnership underscores our trust and confidence in Coinbase as a leader in digital finance. By conducting this deal entirely in USDC, we not only embrace innovation but also signal our commitment to building a sustainable, forward-thinking relationship with Coinbase, inspiring others with our approach.”
Gary Sun, Vice President of Marketing at Coinbase, highlighted the significance of this partnership:
“This is a major milestone for Coinbase, as it’s our first sports partnership fully transacted in cryptocurrency. It also marks our debut in Formula One, an industry that shares our passion for pushing boundaries through transformative ideas and technology. We’re thrilled to collaborate with Aston Martin Aramco as we work towards expanding economic freedom globally.”
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With this pioneering partnership, Aston Martin Aramco and Coinbase are set to redefine how digital assets intersect with the world of elite motorsport, setting new standards for innovation both on and off the track.
