Following the news that LVMH has joined Formula 1 as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands, known for their innovation and excellence. Louis Vuitton’s entry into Formula 1 marks a new era of luxury and prestige within the sport.
Louis Vuitton will be the Title Partner for the season’s first race in Melbourne, which will be named the Formula 1 Louis Vuitton Australian Grand Prix 2025. This landmark partnership reinforces Louis Vuitton’s deepening ties with the motorsport world, showcasing its craftsmanship and exclusivity heritage. The French House will fully immerse in the races, featuring prominent trackside signage, a first for Louis Vuitton at a sporting event. Additionally, Louis Vuitton will play a pivotal role in celebratory moments, from the opening ceremony to the podium, where its famous Louis Vuitton Trophy Trunks will take centre stage, honouring the top three drivers’ achievements. The newly designed Trophy Trunks, covered in the emblematic Monogram, will feature the iconic “V” in a distinctive local colour scheme against the classic brown background for each race.
Louis Vuitton has already established a prestigious connection with Formula 1 through its partnership with the Automobile Club de Monaco, where it developed and presented the first Trophy Trunk for the Formula 1 Grand Prix de Monaco™ between 2021-2024. This symbol of triumph has since extended across some of the world’s most esteemed sports competitions, including football, sailing, and the Olympics. The expansion of LV’s presence in Formula 1 underscores the brand’s commitment to celebrating victory and performance on a global stage.
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As a key element of the Global LVMH Partnership, Louis Vuitton’s collaboration with Formula 1 represents an unprecedented convergence of fashion, culture, entertainment, and sports. By integrating its legacy of savoir-faire with the cutting-edge world of motorsport, LV is redefining luxury within Formula 1.
Stefano Domenicali, President and CEO of Formula 1, said:
“We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race. This partnership between two global icons is linked first and foremost by their great passion for innovation, excellence, and creativity, making them two exceptional timeless stories. The entry of LV not only enhances the experience of our sport but also celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1, and I am proud to start it with our passionate partners at Louis Vuitton.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, said:
“I am immensely proud of this partnership between Louis Vuitton and Formula 1, with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir-faire of our ateliers and garages, artisans, and engineers while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”
With LV now an integral part of Formula 1, this partnership is set to redefine the intersection of luxury and motorsport, creating an unprecedented blend of heritage, innovation, and high-performance excellence.
