As Formula 1 and LVMH embark on their historic 10-year Global Partnership, the legendary Champagne house Moët & Chandon returns as the Official Champagne of Formula 1. This significant return not only marks a milestone in the sport’s history but also reaffirms Moët & Chandon’s enduring legacy, uniting the sport in a timeless tradition of victory and celebration.
With a legacy that spans over 280 years, Moët & Chandon’s association with Formula 1 is deeply rooted. The brand’s journey with the sport began in 1950, the inaugural season, when two passionate enthusiasts, Paul Chandon-Moët and his cousin, Count Frédéric Chandon de Briailles, invited the legendary Juan Manuel Fangio to raise a toast following his French Grand Prix triumph. Since then, Moët & Chandon has been a constant presence, celebrating the triumphs of Formula 1 greats, including Sir Jackie Stewart, Ayrton Senna, Niki Lauda, Alain Prost, Mika Häkkinen, and Michael Schumacher.
As Formula 1 commemorates its 75th anniversary, Moët & Chandon returns to the podium to honour the achievements of the top three drivers and the winning Constructor, reinforcing the sport’s rich heritage of celebration and prestige.
READ MORE: Williams Racing Teams Up with Carl Friedrik for Exclusive Travel Goods Collection
Moët & Chandon’s commitment to Formula 1 is further deepened as it assumes the esteemed role of Title Partner for the Formula 1 Moët & Chandon Belgian Grand Prix 2025. This significant role not only amplifies the brand’s presence in one of the sport’s most iconic races but also underscores Moët & Chandon’s dedication to Formula 1.
Stefano Domenicali, President & CEO of Formula 1, expressed his enthusiasm for the renewed partnership:
“The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome Moët & Chandon back as the Official Champagne of Formula 1. This partnership celebrates the history, emotion, and excellence that bind Formula 1 and Moët & Chandon in a perfect union of performance and refinement. In this special year marking our 75th anniversary, the return of Moët & Chandon to the podium further strengthens our innovative partnership with LVMH, and we eagerly anticipate raising a glass to this extraordinary collaboration.”
Sibylle Scherer, CEO and President of Moët & Chandon, echoed this sentiment:
“We are honoured and excited to be once again the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication that dates back to the 1950s. We recognize the extraordinary teamwork, precision, and pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that supports them. As Moët & Chandon reclaims its place on the podium, we proudly continue to craft moments of celebration that belong to everyone invested in this incredible journey.”
With its return to the pinnacle of motorsport, Moët & Chandon once again solidifies its place as the symbol of victory, prestige, and shared moments of exhilaration, raising a glass to the unforgettable milestones yet to come in Formula 1.
