The rivalry between Ohio State and Michigan has reached a new level — one that goes beyond football. In 2023, it became clear that for Ohio State coach Ryan Day, the focus was on Michigan. After a three-game losing streak, Day has made bold moves, from firing coaches to bringing in high-profile talent, all in pursuit of beating the Wolverines and proving Ohio State’s dominance.
But it’s not just about recruiting or strategy anymore. The game has changed with the rise of NIL (Name, Image, Likeness). Michigan has embraced the financial arms race, securing multi-million dollar NIL deals and recruiting top talent like Bryce Underwood with reported $10-12 million contracts. The financial rivalry is real, and the stakes couldn’t be higher.
Both teams are now in a battle for more than just national titles — they’re fighting for their financial future, their survival, and control of college football’s biggest rivalry. With millions of dollars at stake and new rules reshaping the landscape, the Michigan-Ohio State rivalry is entering an unprecedented era.
Who will come out on top in this new age of college football, where the team with the most resources may just be the one to win “The Game?” Watch to see how Ohio State and Michigan are changing the game with money, power, and legacy.
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Ohio State vs Michigan: The Rivalry Goes Financial | NIL Battle, 2023 Showdown । USA TODAY NEWS
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