We all remember some of the famous football-related Pepsi commercials, right? From Real Madrid’s Roberto Carlos getting tricked by a young Manchester United fan to a Western-themed dual with David Beckham dressed as a Cowboy, there was certainly an era where Pepsi was the product the who’s who of celebrities were advertising for.
Of course, they are still a major corporation across the world, and as fate would have it, there is a bit of an ironic connection between the soft drink company, two Bundesliga stars, and the German national team.
Pepsi has recently signed a deal with Bayer Leverkusen and Germany star Florian Wirtz as one of the main sponsors of the UEFA Champions League along with Heineken. Wirtz’s new deal with the soft drink mogul starts from January of next year and he will be getting roughly €1m-1.5m from it with bonuses built in based off of how often he promotes their products, predominantly using social media platforms. Similar deals are in place for some of the footballers that haven chosen to take their talents to Saudi Arabia — the Kingdom offers compensation deals for footballers promoting the country on their social media channels.
It is absolutely no secret that Wirtz is Bayern’s number one transfer target for the summer transfer window, and the alluring prospect of him playing alongside Jamal Musiala in a Bayern kit is what a lot of fans are clamoring for. They have a unique connection on the pitch playing with Germany, and, in fact, both have a connection to Pepsi.
Per information from Bild (via @iMiaSanMia), Musiala was previously approached by Pepsi for a sponsorship and advertising deal before they wound up going for Wirtz. At the time, Musiala said no to them because he solely wanted to focus on his football with Bayern and Germany. While he originally said no, Musiala is not entirely closed off to entering some sort of deal with Pepsi, or perhaps even another major Champions League sponsor, at some point in the future. For now, though, football is the primary focus and it has shown with his performances on the pitch.
In a perfect, ideal world, by next year, particularly in the late summer or early fall, both Wirtz and Musiala could be part of a package deal with Pepsi, both playing for Bayern by then. Without stepping on the toes of Logan Paul’s PRIME soft drink company, Wirtz and Musiala as the faces of Pepsi could also be massively beneficial for Bayern’s brand visibility on a global market, which is an area the club is already exceptionally good in.
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