In September 2024, the multi-year partnership between UniCredit and Ferrari, two renowned Italian brands, was announced. This collaboration highlights their shared commitment to high performance, innovation, inclusivity, and community engagement. As leaders in their respective fields—UniCredit as a leading pan-European bank and Ferrari as the pinnacle of motorsport excellence—the partnership represents a synergy of tradition and forward-thinking values.
Milan to Host a Joint UniCredit and Ferrari Event
To celebrate this groundbreaking collaboration, UniCredit and Ferrari are planning an exclusive event in March 2025 in Milan, UniCredit’s home city. This event will serve as the partnership’s official launchpad, showcasing the two iconic brands’ shared commitment to creating unique experiences for their stakeholders, fans, and the broader community.
Unveiling the Partnership
At a press conference yesterday at UniCredit’s Milan headquarters, Andrea Orcel, CEO of UniCredit Group, and Benedetto Vigna, CEO of Ferrari, shared further details of this premium partnership. The collaboration aims to deliver new and innovative services that enhance the fan experience for Scuderia Ferrari HP supporters while providing added value for UniCredit customers.
This partnership comes at a thrilling time for Scuderia Ferrari HP. Seven-time World Champion Lewis Hamilton and Charles Leclerc, a Scuderia Ferrari Driver Academy graduate, will form a stellar driver lineup for the 2025 Formula 1 season. Together, they promise electrifying performances on the track, supported by UniCredit’s efforts to bring fans closer to the action through exclusive events and storytelling initiatives.
Empowering Communities with Shared Values
The partnership between UniCredit and Ferrari goes beyond racing and banking. It is underpinned by shared values of sustainability, inclusivity, and a commitment to giving back. Ferrari is on track to achieve carbon neutrality by 2030 and actively supports education-focused community initiatives. Meanwhile, UniCredit is advancing its ESG (Environmental, Social, and Governance) agenda through impactful programs, such as the UniCredit Foundation’s Edu-Fund Platform, which has allocated €14 million to combat educational poverty.
These values are reflected in every facet of the partnership, ensuring it is not only about high performance on the track or in the financial sector but also about fostering a sustainable and equitable future.
CEO Perspectives
Benedetto Vigna, Ferrari CEO, expressed his excitement about the collaboration:
We are thrilled to embark on this exciting partnership with UniCredit, a bank that embodies the same spirit of innovation and excellence that defines our brand. Together, we will celebrate our heritage and continue to redefine the limits of what’s possible in racing and finance. This collaboration reflects our commitment to our clients, fans, and communities, ensuring they remain at the heart of every initiative.
Andrea Orcel, UniCredit Group CEO, highlighted the alignment between the two organizations:
UniCredit is hugely proud to launch this landmark partnership with a fellow Italian brand that respects its proud heritage while looking globally towards the future. Our partnership with Ferrari builds a bridge between the worlds of finance and racing, grounded in a shared commitment to excellence and innovation. Together, we aim to deliver high-performance financial solutions that empower our clients and communities while bringing Ferrari fans closer to the action.
UniCredit and Ferrari – Looking Ahead
Through this collaboration, UniCredit and Ferrari set a new standard for cross-industry partnerships. This partnership exemplifies the best of Italian excellence, from thrilling on-track performances to innovative financial services and impactful community initiatives. As the partnership gains momentum, fans and customers alike can look forward to a host of new opportunities that bring the worlds of motorsport and finance closer together.
